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While cognitive enhancers can often be over-stimulating and contain ingredients that have unwanted side effects, we have designed this advanced brain supplement with well-tolerated bioactive ingredients in balanced doses and nutrient ratios. At low to moderate doses, caffeine has been shown to improve attention and reaction time, and in combination with L-theanine, is ideal for non-jittery focus. Optimal cognitive function is also reliant on a steady supply of B-vitamins so Pure & Essential FOCUS provides a full B-complex in super-absorbable forms.

Caffeine can help to energise the mind and body by blocking adenosine receptors and stimulating the production of adrenaline and dopamine to improve mental alertness. L-Theanine is considered calming and has been included to help balance the stimulating effect of caffeine by supporting alpha wave production in the brain to create a relaxed state. The synergistic duo of taurine and caffeine may help to increase energy and heighten mental alertness and tyrosine may support mood-enhancing dopamine production.

Pure & Essential FOCUS is ideal when you need to stay concentrated for an extended length of time, to overcome low mental energy or to reduce brain fog. Whilst herbal ingredients require a build-up of ingredients over time for benefits, we use nutrients that support quick-action. Simply take 1-2 capsules 30-60 minutes before desired effects and preferably on an empty stomach. Effects last 4-6 hours depending on individual variability. For longer-lasting action, the dose can be repeated after 4-6 hours.

Overcome brain fog

Formulated for enhanced cognitive function, we provide a full-spectrum of B-vitamins in bioactive forms. Together with zinc and copper, B-vitamins may support the production of neurotransmitters, required for focus and balanced mood, whilst vitamin B5 can promote mental alertness. The brain also relies on an adequate supply of B-vitamins to support the production of ATP, the body's energy currency. Vitamins B1, B2, B3 & B5 are co-enzymes in cellular metabolism whilst vitamins B1 B6, B7 & B12 can support the production of energy from food.

Calm mental clarity

The unique combination of actives contained in this brain supplement may help to create a sense of calm to provide relaxed mental clarity. L-Theanine can potentially increase brain-derived growth factor (BDNF) levels, which may positively affect moods, whilst reducing cortisol levels, the body's stress hormone. At doses as low as 50mg, L-Theanine has been shown to increase relaxation while improving focus and attention. Taurine can also act as a calming neurotransmitter by activating GABA and glycine receptors to positively influence mood.

Sustained concentration

The nootropic action of Pure & Essential FOCUS benefits cognitive health by enhancing learning and memory, and reducing mental fatigue. Adenosine levels build throughout the day creating sleep pressure but caffeine’s nootropic effects work by blocking adenosine receptors to reduce feelings of fatigue whilst improving attention and concentration. Fatigue is also linked with low levels of ATP and may result from a reduction in the supply of oxygen to the brain and muscles. All of the B-vitamins are essential for the production of ATP and support oxygen transport in the body.