This is my go-to IPA. I use a Safale S-04 yeast and rid my water of Chlorine and Chloramine (half a crushed Campden tablet to 5 galls). Othwersie, I brew as directed. I like the strength and the taste is complex. I find it bitter (which I like). There's a long aftertaste too. I have brewed this kit before to 3 gallons. That's even nicer!