I adore this sauce. It has a real meaty/beefy flavour and it is VERY spicy. I always use a little blob of it in my fried rice and the spice level is perfect for me, I won't eat it without it anymore. If you have eaten the black buldak noodles, this is the sauce from them, but in a bottle. Don't be put off by the price either, it is MORE than worth it!