Easy to swallow or flavour are not so important. The way foods digest will cause different taste.(this product doesnt have any taste ).Anyway the most important quality of this fibers is to push and expand in our bowels and this way to keep our health above the limit where we get sick. This fiber will bound with watter causing expansion and this way proper pushing of the bowel action will become more active. Lazy sedentary or old people have lazy bowels,improper cleaning while on toilets . So here is this supplement making the magic. If you know you have this kind of problems this must be number 1 supplement you must buy to put your health back on track,every second cancer is bowel cancer. I do take this supplement for years althought i have a very healthy lifestyle i know and feel what benefit will make in my life. However wifey does have some kind of IBS problems and 4 pills per day for 2 weeks will get back in shape. I used to buy solgar pills but they are to expensive now so i had to look for replacement and im very happy with this product. I do have bad food allergies but this products seems okay doesnt cause any bad effect.