I tell anyone that will listen cheese sold in Supermarkets (particularly what is described as “mature cheddar”) is a massive con. I realise this cheese isn’t cheap, but that’s because it’s the real deal! It is therefore paying the extra for! I’m old enough to remember having mature cheddar cheese that tasted EXACTLY like this as a kid. You have to hunt it down now. Just glad I’ve found some. Don’t be conned, buy the real stuff, not the mass produced rubbish.