Whilst it does not taste as good as full fat Coke its the equal of Diet Coke or Coke Zero in my Opinion. I like mine ice cold straight from the fridge. It has a familiar sweet cola flavor when it's poured in you mouth. But once swallowed there is a certain sweetness and tang missing on the back end similar to the difference Diet Coke tastes in comparison to full fat Coke. The bonus for me is that the drink is refreshing and there is no Aspartame in it.