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Pianist Valentina Lisitsa was among the first classical musicians to use an internet video service as a significant method of promoting her career. Her strategy was successful: in the 2010s decade she was signed to the major label Decca and has been a fixture in its stable of artists.

Lisitsa was born in Kiev, Ukraine, then part of the Soviet Union, on March 25, 1973. She took up the piano at three and was giving concerts within a year, but for a time she hoped to become a professional chess player. Lisitsa attended the Lysenko School of Music in Kiev and then enrolled at the Kiev Conservatory, studying with Ludmilla Tsvierko. There she met pianist Alexei Kuznetsoff, and the pair began performing as duo pianists. They won the Murray Dranoff Two Piano Competition in Miami in 1991 and moved to the U.S., settling in North Carolina. The pair married in 1992. They had some success in the U.S., appearing at the Mostly Mozart Festival in New York in 1995 and making recordings, both as a duo and by Lisitsa as a soloist, on the Audiofon label in the late 1990s. However, Lisitsa's career stalled, and she became interested in the possibilities of new media for promoting classical music. She posted a video on the internet in 2007 and found immediate success in that medium, topping charts in early metrics. Lisitsa hoped that internet stardom would propel her to success in conventional channels of touring and major-label recordings. Her videos did both: in the late 2000s decade she toured the U.S. and Europe as an accompanist to violinist Hilary Hahn. She issued a solo recital of works by Beethoven, Schumann, Liszt, and Sigismond Thalberg on Naxos in 2010, and accompanied Hahn on an Ives sonata recording for Deutsche Grammophon the following year.

In 2010, Lisitsa and Kuznetsoff executed the next step in their plan. They self-financed a recording of the four Rachmaninov piano concertos with the London Symphony Orchestra. This required the investment of their entire life savings, but it paid off. By 2012, with Lisitsa's online views mounting toward the 50 million mark, she was booked at London's Royal Albert Hall and signed to the Decca label. Decca issued her Rachmaninov recordings singly, and she has continued to record for Decca at least yearly. Most of her recordings have focused on Romantic and Russian repertory, but she also issued a recital of music by Philip Glass in 2015. Lisitsa has appeared at top venues including Carnegie Hall and the Royal Albert Hall, but she faced controversy in 2015 as her appearance with the Toronto Symphony was cancelled due to provocative tweets supporting the Russian-backed insurgency in Ukraine (Lisitsa herself is of Russian and Polish ethnic background). In 2019, Lisitsa recorded the complete piano music of Tchaikovsky for Decca.

In mid-2019, a video of her performance of the finale of Beethoven's Piano Sonata No. 14 in C sharp minor, Op. 27, No. 2, amassed more than 40 million views. ~ James Manheim

Founded in 1904 and therefore the oldest of the city's symphony orchestras, the London Symphony Orchestra became world-renowned for recordings that date back to early gramophone records in 1912. Amid decades of diverse classical programming that followed, including performances for radio and TV, the orchestra also became known for its appearances in numerous film scores, including the Star Wars series. The LSO also tours and first visited North America in 1912 (narrowly avoiding passage on the Titanic).

The ensemble's direct antecedent was the Queen's Hall Orchestra, formed in 1895 for conductor Henry Wood's series of Promenade Concerts. The summer series was so successful that a series of weekly Sunday afternoon concerts was established the same year. The orchestra, however, had never become a permanent group; its members could and often did send other musicians to substitute for them at concerts. In 1904, Wood attempted to end this practice, prompting 46 members to leave and form their own orchestra.

The London Symphony Orchestra was organized as a self-governing corporation administered by a board selected by the players. They arranged for the great Hans Richter to conduct the inaugural concert, and continued to engage a variety of conductors, practically introducing the concept of the guest conductor to the London musical scene. Soon, though, the title and post of principal conductor was established for Richter. The LSO's connection with the BBC goes back to 1924 when Ralph Vaughan Williams conducted the orchestra in the premiere broadcast performance of his Pastoral Symphony. It was the unofficial orchestra in residence for the BBC until the formation of the BBC Symphony in 1930 and continued to broadcast concerts and provide background music for many BBC productions. Other conductors most associated with the orchestra's first few decades include Edward Elgar and Thomas Beecham. During World War II, Wood was welcomed for a series of concerts.

The War took its toll on orchestra membership as it had the general populace, and a concurrent drop in private funding led to increased reliance on the state arts council. This eventually led to structural reorganization in the 1950s, resulting in increased professional standards and the abandonment of profit-sharing; players became salaried employees. The revamped orchestra made only its second tour of the United States in 1963 (the first had been in 1912), and in 1964 embarked on its first world tour. In the mid-1960s the city of London broke ground for the Barbican Arts Centre, intended as the LSO's permanent home. The building was an architectural and acoustic success, and since 1982 has provided the orchestra the solid base it lacked during the first 70-plus years of its existence. The venue opened under principal conductor Claudio Abbado, who took over for André Previn in 1979.

In the meantime, the orchestra made its Star Wars debut, performing John Williams' score for the original 1977 film. While the organization had recorded its first film score in 1935 (H.G. Wells' Things to Come) and appeared in such classics as The Bridge on the River Kwai, Doctor Zhivago, and The Sound of Music, Star Wars won three Grammys, an Academy Award, and a BAFTA, among many other accolades, sold over a million copies in the U.S. and over 100,000 in the U.K., and endures as a touchstone in modern film music. The LSO went on to record music for the franchise's entire first two trilogies as well as films like 1981's Raiders of the Lost Ark, 1993's Schindler's List, 1997's Titanic, and select installments of the Harry Potter series.

During the tenure of Colin Davis, who was named principal conductor in 1995, the LSO established its own record label, LSO Live. Dvorák's Symphony No. 9, recorded at Barbican Centre in 1999 and released in 2000, bears catalog number 0001. Their 2000 recording of Berlioz's Les Troyens won two Grammys in 2002, and Verdi's Falstaff took home the Best Opera Grammy in 2006. In 2007, Davis took the position of orchestra president, its first since Leonard Bernstein's passing in 1990, and Valery Gergiev became principal conductor.

Also known for crossing over into rock, jazz, and Broadway, among other categories, they followed hit recordings such as Symphonic Rolling Stones and Gershwin Fantasy (with Joshua Bell) with albums like 2017's Someone to Watch Over Me, which had them accompanying archival recordings of Ella Fitzgerald. ~ Marcy Donelson, Joseph Stevenson & Corie Stanton Root

Sergey Rachmaninov was the last, great representative of the Russian Romantic tradition as a composer, but was also a widely and highly celebrated pianist of his time. His piano concertos, the Rhapsody on a Theme of Paganini, and his preludes famously test pianists' skills. His Symphony No. 2, the tone poem Isle of the Dead, and his Cello Sonata are also notable. The passionate melodies and rich harmonies of his music have been called the perfect accompaniment for love scenes, but in a greater sense they explore a range of emotions with intense and compelling expression.

Sergey Vasilyevich Rachmaninov, born in Semyonovo, Russia, on April 1, 1873, came from a music-loving, land-owning family; young Sergey's mother fostered the boy's innate talent by giving him his first piano lessons. After a decline in the family fortunes, the Rachmaninovs moved to St. Petersburg, where Sergey studied with Vladimir Delyansky at the Conservatory. As his star continued to rise, Sergey went to the Moscow Conservatory, where he received a sound musical training: piano lessons from the strict disciplinarian Nikolay Zverev and Alexander Siloti (Rachmaninov's cousin), counterpoint with Taneyev, and harmony with Arensky. During his time at the Conservatory, Rachmaninov boarded with Zverev, whose weekly musical Sundays provided the young musician the valuable opportunity to make important contacts and to hear a wide variety of music.

As Rachmaninov's conservatory studies continued, his burgeoning talent came into full flower; he received the personal encouragement of Tchaikovsky, and, a year after earning a degree in piano, took the Conservatory's gold medal in composition for his opera Aleko (1892). Early setbacks in his compositional career -- particularly, the dismal reception of his Symphony No. 1 (1895) -- led to an extended period of depression and self-doubt, which he overcame with the aid of hypnosis. With the resounding success of his Piano Concerto No. 2 (1900-1901), however, his lasting fame as a composer was assured. The first decade of the 20th century proved a productive and happy one for Rachmaninov, who during that time produced such masterpieces as the Symphony No. 2 (1907), the tone poem Isle of the Dead (1907), and the Piano Concerto No. 3 (1909). On May 12, 1902, the composer married his cousin, Natalya Satina.

By the end of the decade, Rachmaninov had embarked on his first American tour, which cemented his fame and popularity in the United States. He continued to make his home in Russia but left permanently following the Revolution in 1917; he thereafter lived in Switzerland and the United States between extensive European and American tours. While his tours included conducting engagements (he was twice offered, and twice refused, leadership of the Boston Symphony Orchestra), it was his astounding pianistic abilities which won him his greatest glory. Rachmaninov was possessed of a keyboard technique marked by precision, clarity, and a singular legato sense. Indeed, the pianist's hands became the stuff of legend. He had an enormous span -- he could, with his left hand, play the chord C-E flat-G-C-G -- and his playing had a characteristic power, which pianists have described as "cosmic" and "overwhelming." He is, for example, credited with the uncanny ability to discern, and articulate profound, mysterious movements in a musical composition which usually remain undetected by the superficial perception of rhythmic structures.

Fortunately for posterity, Rachmaninov recorded much of his own music, including the four piano concerti and what is perhaps his most beloved work, the Rhapsody on a Theme of Paganini (1934). He became an American citizen a few weeks before his death in Beverly Hills, CA, on March 28, 1943. ~ Michael Rodman, Patsy Morita