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Rabbi Shergill's principal contribution to music lies in the use of Punjabi -- which previously had a reputation similar to that of either Bhangra or traditional folk -- to create acoustic rock-based ballads, providing a new musical perspective to this language. And with his poetic, socially relevant lyrics and an adult alternative sound, Shergill instantly connected with an urban crowd who loved him for his genuine and original approach to his songs. Shergill started his musical career by composing jingles for various ad agencies. Having struggled for around five years to release a debut, Shergill issued his self-titled album in 2005 through the newly formed Phat Phish Records. Relying on word-of-mouth publicity and a superb video, Rabbi Shergill was an instant success. The song "Bulla Ki Jaana Main Kaun" was the most frequently played non-film song of 2005 in India. After a gap of three years, Avengi Ja Nahin was released in 2008. ~ Bhasker Gupta