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An urbano songwriter and rapper from Puerto Rico, Myke Towers has a flow that ranges from slow and moody to expressive, quick, and reedy. That diversity has served him well. In 2016, he reached number 12 on the Latin Rhythm chart with his debut mixtape, El Final del Principio, and in 2020 he topped the Latin chart and cracked the Billboard 200 with his sophomore album, Easy Money Baby. Along with notable collaborations with Farruko, Becky G, Bad Bunny, and Piso 21, he has also issued a steady stream of non-album singles, including 2020's "La Nota" with Manuel Turizo and Rauw Alejandro, and 2021's "Ella No Es Tuya (Remix)" with Rochy RD and Nicki Nicole. In 2021, he again reached the top echelon of the Latin charts with his sophomore album, Lyke Mike. 2023's LA VIDA ES UNA marked his third straight Top Ten album. In November, he followed it with LVEU: Vive la Tuya...No la Mi, a 23-track, stylistically diverse effort that also entered Top Latin Albums inside the Top Ten.

Towers was born in Puerto Rico in 1994. He was interested in music from his early teens, and Drake proved a primary influence. In 2013, he joined the Young Kingz roster, which nurtured him under its umbrella (precipitating his name change from Mike Towers in 2017 to reflect the first two letters of the company in homage). A year later, he began posting freestyle raps to his SoundCloud account. Tracks such as "Dia de Cobro," "Interesante," and "Contra Quien Sea" racked up millions of spins. (The latter even earned a shout-out from DJ Khaled for his imaginative application of Boricua beats.) In 2016, Towers self-released El Final del Principio to digital streaming services. Comprised of eight tracks and two new numbers, it racked up more than ten million streams, placing it on the Latin Rhythm Albums chart.

The success of the album opened the floodgates, and Towers became an in-demand collaborator, working with Farruko, Bryant Myers, and many others. In 2018, he was featured on the streaming hit "Darte" by Alex Rose, as well as the charting "Forma en Que Me Miras" (alongside Sammy, Lenny Tavarez, and Rafa Pabon). In February 2019, his collaboration with Farruko on "Si Se Da" had over 160 million streams. In March, he appeared on Mariah's charting single "Celos." He issued "La Playa" a month later, and the accompanying video reached over 200 million views. In June, the video single "Estamos Arriba" with Bad Bunny hit the number three spot on the chart. Less than a month later, "Dollar," his collaboration with Becky G, ran up the charts with 118 million views.

In September 2019, Towers' video single "Piensan" punched in 45 million views in two weeks. After he and Kali Uchis delivered a talk together at a music industry summit sponsored by Billboard and discussed a future collaboration, his video single "Hace un Mes," from One World Music and Casablanca Records, hit over 11 million streams inside of a week. The charting singles "Rutina" and "La Playa (Remix)," featuring Maluma and Farruko, rounded out the year. In January 2020, Towers issued his sophomore long-player, Easy Money Baby. The album entered the Top 200 at number 55 and went to number one at Top Latin Albums.

The single "Ella No Es Tuya (Remix)" with Rochy RD and Nicki Nicole arrived in February 2021. That April, Towers returned with his sophomore album, Lyke Mike, which debuted at number 33 on the Billboard 200 and hit number three on the Top Latin Albums chart. Showcasing guest appearances by Miky Woodz, Jon Z, Ñengo Flow, and others, the record found him moving somewhat afield from the reggaeton of his debut and diving deeper into hip-hop, trap, and drill sounds. Several non-album singles followed, including 2022's "Ulala" with Daddy Yankee. In April 2023, Towers returned with his third album, LA VIDA ES UNA; like its two predecessors, it entered the Latin Albums chart inside the Top Ten. The 23-track set included collabs with Arcangel, Ozuna, J Balvin, Chita, and Daddy Yankee.

Just months later, in November 2023, Towers issued his second album of the year in LVEU: Vive la Tuya...No la Mi. The set, which entered the Latin albums Top Ten upon release -- featured Towers performing without collaborators on a stylistically wide-ranging album that showcased sounds from reggaeton and trap to bachata, merengue, and neo-New Jack Swing. In 2024, he cracked the Hot 100 after joining forces with Bad Bunny for the non-album single "Adivino." ~ Thom Jurek

Bad Bunny is a prolific Puerto Rican singer, rapper, and producer based in San Juan who has become a dominant voice in Latin trap and a general trendsetter for música urbana. In addition to placing dozens of singles on charts ranging from Latin pop and reggaeton to dance and hip-hop lists, he has also notched a succession of chart-topping albums including his 2018 debut x100pre and a pair of 2020 albums, YHLQMDLG and El Último Tour Del Mundo. Bad Bunny's sweeping commercial appeal lies in his chameleon-like approach, melding Latin soul, pop, and R&B, hard-hitting trap beats, and reggaeton with a slippery delivery that ranges from humor and pathos to heartbreak and anger. He is also one of the top collaborators in the música urbana movement, working regularly with contemporaries like J Balvin, Daddy Yankee, Rosalía, and Jhay Cortez. After releasing 2022's Grammy-winning Un Verano Sin Ti, Bad Bunny notched his fifth consecutive number one album with 2023's Nadie Sabe Lo Que Va a Pasar Mañana.

Born Benito Antonio Martínez Ocasio in 1994, he began singing at five and always took it seriously. His biggest influences were Héctor Lavoe, Vico C, Daddy Yankee, and Marc Anthony. He studied audiovisual communication at the University of Puerto Rico at Arecibo and worked as a bagger at a grocery store while making his own music by night and posting it to SoundCloud. In particular, Bad Bunny's song "Diles" caught the ear of DJ Luian, who signed him to his Hear This Music label in 2016. His breakthrough single, "Soy Peor," issued in December of 2016, peaked at 22 on the Hot Latin Songs chart, and established his trap-heavy sound with the masses. Its video rang up more than 650 million views. Appearances with Ñengo Flow, Arcangel, and Ozuna soon followed, and in early 2017 he kicked off an especially prolific run with the singles "Pa Ti," "Loco Pero Millonario," and "Dime Si Vas a Volver," amid numerous collaborative tracks with Poeta Callejero, Farruko, Brytiago, Almighty, and others. In late 2017, Bunny, J Balvin, and Prince Royce scored a hit with the collaboration "Sensualidad." The singles kept coming in 2018 as he notched another Latin hit with the solo track "Amorfoda" and collaborated again with J Balvin and American rapper Cardi B on her single "I Like It," which topped Billboard's Hot 100 in the summer of that year. On Noche Buena (Christmas Eve) of 2018, the most important day in the LatinX year, Bad Bunny issued his debut long-player, x100pre, to universal acclaim. The set was co-produced by reggaeton legend Tainy and La Paciencia (Roberto Rosado), with the exception of the club jam "200 MPH," which was helmed by Diplo. Its songs ranged from the pop-punk of "Tenemos Que Hablar" to reggaeton ballads including "Solo de Mí" and "Si Estuviésemos Juntos" to tense hip-hop on "Caro." It entered the Top Latin Albums chart at number one in early 2019, and in January peaked at number 12 on the Top 200.

In June, Oasis, the long-teased full-length collaboration between Bad Bunny and J Balvin, arrived. Utilizing a cast of producers who included Sky, Tainy, Legendury Beatz, Marciano Cantero, and Nicael Arroyo, the album peaked at number nine on the Top 200. At that year's Latin Grammys, Bad Bunny took home the award for x100pre as Best Urban Album. He surprised fans once more with the unexpected release of his sophomore full-length YHLQMDLG ("Yo hago lo que me da la gana": "I do whatever I want") at the end of February in 2020. Alternately produced by Subelo NEO and Tainy, the set featured collaborations with Daddy Yankee, Yaviah, Ñengo Flow, Anuel AA, and Jowell y Randy. It entered the Top 200 at number two, becoming the debut appearance of an album by a Latin artist. It also hit the top spot at Top Latin Albums. Issued on cassette and digitally, the first pressing of the former sold out in two days. Later that year Bunny issued his first compilation, Las Que No Iban a Salir. Comprised of unreleased tracks from the x100pre and YHLQMDLG sessions, as well as new cuts including the single "En Casita," the collection included appearances by Zion & Lennox, Yandel, Don Omar, Nicky Jam, and Jhay Cortez.

On Black Friday, Bad Bunny continued his habit of issuing albums without prior announcement. El Último Tour del Mundo, with its garish, semi-truck cover photo, offered a side of the urbano we hadn't seen before. In addition to trap and reggaeton, Bunny's songs acknowledged his love of indie rock with production and musical nods to the Cure, Radiohead, and the Police. The Tainy-produced "La Noche de Anoche," featuring Rosalía, was, uncharacteristically, one of only three collaborations on the album. The others included "Sorry Papi" (featuring Abra, it was also produced by Tainy) and "Dákiti," featuring Jhay Cortez. Two weeks after its release, the Grammy-nominated set peaked in the number one spot on the Top 200. Through 2021, Bunny issued a string of singles, including high-charting remixes of Mora's "Volando" and Nio Garcia's "AM," a collaboration with the long-retired Aventura ("Volví"), and the heartbreak hit "Yonaguni," which peaked at number three on the Top 200. His next full-length came with 2022's Un Verano Sin Ti, a sprawling 23-track set focused on the titular theme of summer. The album, influenced by Caribbean and South American rhythms, offered slices of reggaeton, pop, and trap, as well as unlikely collaborations with the likes of the Marías, Bomba Estéreo, and Tony Dize. Headed up by the sexually charged "Moscow Mule," it debuted at number one on the Billboard albums chart and went on to win the Grammy Award for Best Musica Urbana Album. In May 2023, he hit the top 10 of the Hot 100 and Hot Latin Songs charts with "Where She Goes." He also joined Travis Scott and the Weeknd on the song "K-Pop," then kicked off his next album cycle with "Un Preview." Like Bunny's previous set, Nadie Sabe Lo Que Va a Pasar Mañana was lengthy and diverse, with 22 tracks that wound through Latin trap, Jersey club, drill, and points in between. It yielded the charting hit "Monaco" and the album itself topped Billboard's pop and Latin charts. In April 2024, he and Myke Towers released "Adivino," which he followed later that year with solo singles, "Una Velita," "El Clúb," and "Pitorro de Coco." In January 2025, he returned to Puerto Rico on sixth studio album Debí Tirar Más Fotos, a cosmopolitan set that celebrated his homeland's culture and warned against its exploitation. ~ Timothy Monger