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• 220-240V, 50Hz with UK 3 pin plug and power cord provided
• 4 cup / 0.7 litre capacity of uncooked rice - enough for 1-4 people (0.5 to 4 cups)
• ‘UMAI’ (Smart Brain) Induction Heating (IH) technology
• White/long grain, short grain (for sushi) and brown rice settings
• ‘Y³Ü³¾²¹³¾¾±â€™ (umami extra taste) and GABA brown settings
• Useful multi-cooker features - steam, porridge, slow cook and yoghurt settings
• High quality 5mm thick ‘SHINSEI’ natural ceramic handmade inner bowl (better for infrared heating)
• 12 hours keep warm function and 24 hours timer feature
• Full loop countdown for rice functions
• State of the art Korean designed 'Hidden Under' ice white display. Matte white exterior with stylish wood effect control panel
• 3D heating technology
• Detachable stainless steel inner lid, internal hidden steam cap and condensation collector for easy cleaning
• Steam basket, measuring cup, spatula and soup ladle included. Power cords are detachable
• Best rice cooker, Esquire Magazine (March, 2021)

What Makes Fuji Special?

With Fuji we introduce a different look UMAI Induction Heating rice cooker. Designed for the UK and Europe it has distinctive rice cooking functions that will delight rice lovers with it's professional 'better than restaurant' quality rice and useful add on functions.

Fuji Cooks Rice Like A Professional

Fuji uses our ‘UMAI IH’ (or smart brain) to control it's advanced magnetic coil heating system that ensures perfect cooking every time. You can cook long grain, short grain (including sushi and glutinous rice) and brown rice (short or long grain). Fuji doesn’t just cook perfect rice, it cooks other grains like quinoa, cous cous, millet and pearl barley perfectly too. The add on functions have been carefully selected based on Fuji design. These include a porridge setting that can be used for rice porridge or oat porridge, slow cook (which can be used for casseroles/stews or joints of meat), steaming (steam basket included) and delicious home made yoghurt. Fuji has our signature 'Yumami' rice cooking feature for any type of white rice which is designed and developed by Yum Asia. This is a specific cooking cycle that uses different temperatures to releases sugars contained in the rice that increases the 'Umami' taste sense of the tongue. This type of phased rice cooking makes the rice taste sweeter and 'moreish', hence the name 'Yumami'. Fuji also features a setting for GABA brown. This GABA setting soaks and ‘activates’ any type of brown rice to release the gamma-aminobutyric acid, or GABA in the brown rice and multiplies the rice nutrient value.

12 Hour Keep Warm and 24 Hour Preset Timer

Fuji has 12 hours automatic keep warm - it keeps rice at an ideal temperature until it's ready to be served. There is a loop countdown indicator during the cooking cycle which shows both a time digital countdown and loop lights which light up around the Start button as cooking commences. When the rice is cooked a beep sounds and the cooker automatically moves to keep warm mode. For added convenience, there is a preset time function which can be set up to 24 hours in advance, so you can have delicious rice ready for when you come in from work or nice, steaming hot porridge waiting on a cold winter's morning.

'Hidden Under' Control Panel

At Yum Asia we don't just design our premium rice cookers to cook rice perfectly, we also design them to look stylish and modern in any kitchen. Fuji is designed with traditional Asian cookware aesthetics and a hard-wearing, easy to clean thermoplastic polymer exterior with a luxurious white colour. This perfectly complements the ultra modern wood effect control panel on top. To keep things discrete yet functional we added a white ‘Hidden Under’ LED display and advanced Korean Motouch/push button operation; not only for reasons of hygiene and good performance but to keep things easy to clean.

Everything You Need To Cook Like A Professional

With Fuji you get a rice measuring cup for convenient rice measurements so you can accurately cook just the amount of rice you need. A high quality rice spatula is included to help with rice service. You also get a steaming tray to place above the rice you are cooking which is perfect for steaming vegetables and other foods. Fuji is designed to be used on 220-240V, 50Hz power and is supplied with a UK (3 pin) detachable power cord.

Achieve Rice Cooking Perfection With UMAI Induction Heating (IH)

Fuji's ‘UMAI IH’ means that the rice is cooked evenly and fast. Magnetic coils within the bottom of the rice cooker create a magnetic field so when the ‘SHINSEI' 5.5mm thick handmade ceramic inner bowl is placed into the rice cooker and the unit is activated, that magnetic field creates instant heat.

Using this technology, the SHINSEI pan itself, rather than the heating element, becomes the heat source and can utilise far infrared for more even controlled cooking.

Utilising both high heat and fine heat micro adjustments Fuji can achieve very accurate and carefully controlled cooking. The UMAI IH also causes 'swirl' heating currents, via the magnetic induction, that agitates every grain in the pot. This produces a more even rice cooking process so the grains are more delicately cooked enhanced by the 360/3D design of the contained cooking area which bounces the heat into the contents of SHINSEI for targeted heating. Using the advanced UMAI fuzzy logic (smart brain) micro-processing the pan temperature is carefully controlled for the efficient multi phased cooking of many different types of rice.

At Yum Asia we don't just design our premium rice cookers to just cook rice perfectly, we also design them to look stylish and modern in your kitchen.

We simply don't do bowls that disintegrate or become unstable and unsafe or technology that is redundant or unhelpful. We designed the hard-wearing ‘SHINSEI’ 5.5mm thick natural handmade ceramic inner bowl (BPA-free and PTFE free) with bowl markings for long grain, short grain, brown and rice porridge. It is very easy to clean, is healthy, durable and is encased in Fuji's luxurious exterior that can fit any kitchen The stainless steel inner lid, hidden internal steam cap and condensation collector are all removable for easy cleaning.