This is my usual brand of lip balm. I find it excellent, and have been using it for years. Protecting my lips has helped to keep them full and deter signs of age, I feel. I use it habitually to protect lips from sun, wind and cold, and find it very effective and pleasant to use. I have tried others but find this one to be the best for me. Incredible price considering how good it is! This was the first time I have ordered from this seller and the lip balm arrived very quickly. I would be happy to purchase from this seller again.